I second that. One day. I kept wondering how can I got the rest of my life fighting off the craves, and replacing that with something, anything, to get rid of it and take my mind off of it. Then I just stood there for a minute thinking of ALL the things I could appreciate, could do, could laugh at, actually use my brain to think about, etc. And in that time, I brewed up a man-size resistance to that particular crave and the Nic Bitch was down. And I was enjoying some music playing a game on my phone and enjoying my gum. QLF