Here is a new batch of quotes from the death dealers at Big Tobacco. Newbs, if you ever doubted that you were targeted at a young age you can remove those questions, you were !! Their product was enhanced to hook and keep you. Their marketing was aimed at you early in life.
When you struggle to remain quit, come to this page and study how big tobacco operates. Notice the language used and decide no matter what you will never give another cent of your money to these people.
They sell a product that kills its consumers. They know it, and the plan for it. " lost through normal attrition" that means replacing customers who died...
NEVER AGAIN FOR ANY REASON !!
Philip Morris (Marlboro, Virginia Slims, Benson Hedges)
"Smoking a cigarette for the beginner is a symbolic act. . . . 'I am no longer my mother's child, I'm tough, I am an adventurer, I'm not square.' . . . As the force from the psychological symbolism subsides, the pharmacological effect takes over to sustain the habit."
1969 draft report "Why One Smokes" to the PM board of directors prepared by Osdene'department. Document Bates No. 1003287836
"Long after adolescent preoccupation with self-image has subsided, the cigarette will even preempt food in times of scarcity on the smoker's priority list."
November 26, 1969 presentation to the PM Board of Directors, "Smoker Psychology Research."
Bates No. 1000273741
"We are not sure that anything can be done to halt a major exodus if one gets going among the young. This group follows the crowd, and we don't pretend to know what gets them going for one thing or another . . . Certainly Philip Morris should continue efforts for Marlboro in the youth market, but perhaps as
strongly as possible aimed at the white market rather than attempting to encompass blacks as well."
July 1974 Roper Organization report for Philip Morris, "A Study of Smoking Habits Among Young
Smokers." Bates No. 2024921279
"Marlboro's phenomenal growth rate in the past has been attributable in large part to our high market penetration among young smokers ... 15 to 19 years old . . . my own data, which includes younger
teenagers, shows even higher Marlboro market penetration among 15-17-year-olds."
May 21, 1975 report " The Decline in the Rate of Growth of Marlboro Red" from PM researcher
Myron E. Johnston to Robert B. Seligman. Bates No. 2022849875-9880
"It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer and the overwhelming majority of smokers first begin to smoke while in their teens. . . . The smoking patterns of teen-agers are particularly important to Philip
Morris. . . the share index is highest in the youngest group for all Marlboro and Virginia Slims packings. At least a part of the success of Marlboro Red during its most rapid growth period was because it became the brand of choice among teenagers who then stuck with it as they grew older. " March 31, 1981 market research report on young smokers titled "Young Smokers Prevalence,
Trends, Implications, and Related Demographic Trends," written by Philip Morris researcher
Myron E. Johnston and approved by Carolyn Levy and Harry Daniel. Bates No. 1000390803
"We will no longer be able to rely on a rapidly increasing pool of teenagers from which to replace smokers through lost normal attrition. . . Because of our high share of the market among the youngest smokers Philip Morris will suffer more than the other companies from the decline in the number of teenage smokers."
March 31, 1981 market research report on young smokers titled "Young Smokers Prevalence, Trends, Implications, and Related Demographic Trends," written by Philip Morris researcher
Myron E. Johnston and approved by Carolyn Levy and Harry Daniel. Bates No. 1000390803
"I have just received data on the graduating class of 1982 and the results are much more encouraging and corroborate the Roper data [a survey that tracked track smoking trends] . . . These data show that
smoking prevalence among these 18-year-old high school seniors has increased from 1981 to 1982."
February 19, 1983 Philip Morris interoffice memo, "Still More on Trends in Cigarette Smoking
Prevalence." Bates No. 2022849870
“The ability to attract new smokers and develop them into a young adult franchise is key to brand development.”
1999 Philip Morris report, "Five-Year Trends 1988-1992." Bates No. 2044895379-484